Practical Effect
Strategic Communications
Clients.
We have been fortunate to work with a wide variety of clients and brands. These opportunities allowed us to gain insight and experience into what works and what doesn't.

AUTOMOTIVE
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General Motors (product marketing, media relations, media training, event management)
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Bridgestone Corporation (media relations, corporate positioning)
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Nissan Automotive (media relations, corporate positioning, community relations)
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Mitsubishi Automotive (crisis communications)
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North America Honda Motor Corporation (multi-event groundbreaking for Honda Odyssey Manufacturing Plant in Lincoln, AL)
CONSUMER PACKAGED GOODS
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Thai Union North America (media relations, corporate counsel, government relations, crisis communications)
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Chicken of the Sea (mar/comm, public affairs, crisis communications)
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Genova Seafood (mar/comm, public affairs, crisis communications)
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King Oscar Seafood (mar/comms, public affairs, crisis communications)
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Procter & Gamble (media relations, event management)
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Sega of America (media relations, corporate positioning)
FOOD & BEVERAGE
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Thai Union North America (media relations, corporate counsel, government relations, crisis communications)
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Chicken of the Sea (mar/comm, public affairs, crisis communications)
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Genova Seafood (mar/comm, public affairs, crisis communications)
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King Oscar Seafood (mar/comm, public affairs, crisis communications)
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Sunkist Growers Co/op (media relations, crisis communications)
NONPROFIT
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GET SAFE
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Walk with Sally
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LifeSteps Foundation
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Triathlon Business International
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CALSTART
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Radio Ready (California Concern)
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Ronald McDonald House/Los Angeles (event management)
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Long Beach Ballet
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Cabrillo Marine Aquarium
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Georgetown Neuroscience Foundation
PUBLIC AGENCY
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County of Los Angeles (public education and activation)
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Metropolitan Water District of Southern California (external affairs/website redesign)
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San Gabriel Valley Water Forum (coalition of 5 water agencies) (event planning/management)
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Inter-agency Council on Child Abuse and Neglect (Safe Sleep for Baby) (social marketing)
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Bureau of Automotive Repair (community relations)
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Los Angeles Department of Recycling (community relations)
REAL ESTATE
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Macerich (public affairs, corporate positioning, media relations)
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McDonald's Owner & Operators' Association (venue location, government relations)
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Shell Hospitality (venue marketing, media relations)
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Wyndham Vacation Ownership (change management, crisis communications)
RETAIL
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7-Eleven Southern California (event management, social media)
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McDonald's Owners & Operators;' Association (media relations, crisis communications, community relations, event management)
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Tommy's Burgers (social media)
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The Veggie Grill (media relations, social media)
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Albertsons (media relations, corporate positioning, internal communications, financial marketing)
SOCIAL RESPONSIBILITY, SUSTAINABILITY & THE ENVIRONMENT
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Chicken of the Sea (mar/comm, public affairs, crisis communications)
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Genova Seafood (mar/comm, public affairs, crisis communications)
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King Oscar Seafood (mar/comms, public affairs, crisis communications)
SPORT & ENTERTAINMENT
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Redondo Beach Lobster Festival (marketing and event implementation)
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Los Angeles, Atlanta & Salt Lake City Olympic Games (media operations)
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Los Angeles Marathon (4 years, media operations)
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Los Angeles Triathlon (11 years, social and traditional media, marketing)
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Puerto Rico and Mexico World Baseball Classics (media operations)
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Special Olympics World Games Los Angeles (media operations and venue management)
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Screen Actor's Guild Award Show (media operations and talent management)
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The Blockbuster Awards (media operations and talent management)
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General Motors Academy Awards at the Beverly Hilton (Event development and management)
TECHNOLOGY
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eSurface (branding, positioning, media relations)
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OnStar Technology (media relations)
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Xircom (financial marketing, crisis communications)
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Advanced Tissue Sciences (corporate positioning, media training)
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Discus Dental (corporate communications, creative development, financial marketing)
TRAVEL & HOSPITALITY
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Wyndham Vacation Ownership (change management, crisis communications)
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Shell Hospitality (media relations, crisis communications)
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Viking River Cruises (corporate positioning, media training)
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Riverstone Residential (corporate positioning, media relations)
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Air New Zealand (media relations, social media)
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American Airlines (corporate positioning)
TESTIMONIAL
“Thanks for ignoring my resistance to social media. While I personally am not into it; without a doubt it's made a huge difference in our event participation and the increased satisfaction of our participants. We get interesting and, many times, valuable feedback from our Facebook followers.”
President, Pacific Sports LLC
